Entity and property semantic types recognized by smart matching

Some entity and property semantic types are recognized and used by smart matching.

Each property plays a role in assessing the likelihood that two entities represent the same real-world object. Some properties identify the entity, such as a national identifier for a person or a license plate number for a vehicle. Other properties contribute additional information. At least one identifying property must be assigned to an entity for a match to occur.

This table lists the entity semantic types that are recognized by smart matching and the related property semantic types that are also considered.

Note: All of the recognized property semantic types can contribute to a match for a pair of entities but they contribute less than the property types associated with the entity type. For example, a phone number identifies a phone but it can also contribute to a person match.

The \ symbol in the table indicates a child semantic type.

Property semantic types in bold indicate identifying types or components of identifying types. For matching to take place, at least one identifying type must be assigned to an entity. For example, to match entities that are assigned the Car entity semantic type, the entities must have a Vehicle Identification Number (VIN) or a Vehicle License Plate Number or both. They might also have other information such as make and model of the vehicle.

The Culture column contains the following entries:

Neutral: The matching behavior of these entity types is culturally independent. For example, Bank Card, Phone and Web Site entity types match regardless of the language and region of the data.
Partial: The matching behavior of these entity types has some US/UK specific behavior, but matching these types is still effective in all languages and regions. For example, Motor Vehicle, Organization and Event.
US/UK: The matching behavior of these entity types depends on the US/UK English culture. For example, Person and Location entity types assume US/UK English culture for names and addresses. You can match these entity types outside of the US/UK English language and region, however, the results might not be as expected.


Culture	Entity types	Property semantic types
Neutral	Bank Card \Credit Card \Debit Card	Card Number Card Type
Neutral	Bank Account	Account Number Account Routing Number (US) Bank Sort Code (UK)
Partial	Motor Vehicle \Bus \Car \Police Car \Motorcycle \Truck	VIN Vehicle License Plate Number Vehicle Model Vehicle Color Vehicle Make Vehicle Body Style Vehicle Year
Neutral	Event \Meeting \Crime	Event Date Time Event Date or Event Start Date Event Time or Event Start Time Event Title Event End Date Event End Time
US/UK	Person \Law Enforcement Officer \Offender \Person Alias	National Identifier Person Full Name Person First Name Person Middle Names Person Last Name Email Address Date Of Birth Person Title Person Suffix Gender
Partial	Organization \Company \Bank \Court \Criminal Organization \Government Agency \Law Enforcement Agency \Organization Name Alias	Organization Name
Neutral	Phone \Cell Phone \Fax Machine \Pager	Phone Number Local Number Area Code International Code
US/UK	Location \ATM \Mailing Address	ZIP Code Full Address Address Line 1 Address Line 2 Address Line 3 Address Line 4 Address Line 5 Apartment Number Building Number/Name Street Name City Name State Name Post Office Box Country Name Country Code
Neutral	Website \Web Page	Web Address