The Options page is used to select
centrality measures and specify how the results are displayed.
Procedure
To select a centrality measure and specify how results
are displayed:
-
Click the Analyze tab, and then in the Gain
Insight group, click Social Network Analysis.
The Social Network Analysis pane opens.
-
Click the Options tab.
-
Select the centrality measure that you want to calculate.
You can choose to calculate betweenness for entities and links, closeness, degree, and
eigenvector, and take into account the direction of links. You can also carry out enhanced analysis
and normalize your results
- Select how the results are displayed when calculations
are complete.
You can choose to show results and
weightings as chart item attributes, and apply conditional formatting
to them.
What to do next
When the Options page is complete, use the
Weightings page to set link weightings. Or use the Results
page to calculate and analyze your results.